How to Configure Friendly URL Format Policy in MS Edge Browser using M365 Admin Center

Today, I will explore how to configure Friendly URL Format policy in MS Edge Browser using M365 Admin Center. You can set the default paste format for URLs copied from Microsoft Edge in its settings, and users will have access to additional paste formats beyond the default.

When Friendly URLs are turned on in Microsoft Edge, the browser will generate alternative versions of the web address and copy them to your clipboard alongside the standard URL. This setting controls the automatic paste format for URLs in other apps or Edge (without using Paste as).

When this policy is configured, the browser decides the paste format, and users would not be able to adjust it. The options in edge://settings/shareCopyPaste will be grayed out, and the options in the Paste As context menu will not be available.

This blog post offers a straightforward guide on configuring the Friendly URL Format Policy for Microsoft Edge using the Microsoft 365 Admin Center. It provides easy-to-follow, step-by-step instructions for deploying this browser policy.

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What are the Advantages of Configuring Friendly URL Format Policy?

How to Configure Friendly URL Format Policy in MS Edge Browser using M365 Admin Center

The Configure Friendly URL Format policy in Microsoft Edge provides administrators with control over how URLs are copied and pasted. They can enforce either a friendly format with a hyperlinked title or a plain text URL output.

Friendly URL Format Policy

When this setting is turned on means the browser decides the paste style, and you won’t see options to change it. If the setting isn’t configured, users can pick their preferred paste format, with the default being a friendly URL, and the Paste As menu will be available in Edge.

ValueDescription
1If set to 1, only plain text URLs can be pasted, the Paste As menu disappears, and friendly URLs are disabled.
3Setting it to 3 provides friendly URLs for rich text areas and plain URLs elsewhere, but removes the Paste As menu.
4Option 4 is currently not active.
How to Configure Friendly URL Format Policy in MS Edge Browser using M365 Admin Center – Table 1

Steps to Configure Friendly URL Format Policy in MS Edge Browser using M365 Admin Center

To create a new Microsoft Edge browser policy within the Microsoft 365 Admin Center, navigate to the Settings section, then select Microsoft Edge.

  • From there, go to Configuration Policies and choose the option to Create policy.
How to Configure Friendly URL Format Policy in MS Edge Browser using M365 Admin Center - Fig.1
How to Configure Friendly URL Format Policy in MS Edge Browser using M365 Admin Center – Fig.1

Basics

In the Basics section, when setting up policies, give each policy a name that’s easy to understand and a description that clearly explains what it does. For example, this policy is named Configure Friendly URL Format and its description explains “How to Configure Friendly URL Format Policy in MS Edge Browser using M365 Admin Center”. This helps everyone know what the policy is for.

  • Policy Type: Intune
  • Platform: Windows 10 and 11
How to Configure Friendly URL Format Policy in MS Edge Browser using M365 Admin Center - Fig.2
How to Configure Friendly URL Format Policy in MS Edge Browser using M365 Admin Center – Fig.2

Settings

Next is the Settings section of the policy configuration process, where we need to initiate the selection of specific settings by clicking the Add settings button. This action will allow us to search for the policy that we want to implement, which can be found within the Additional Settings section.

How to Configure Friendly URL Format Policy in MS Edge Browser using M365 Admin Center - Fig.3
How to Configure Friendly URL Format Policy in MS Edge Browser using M365 Admin Center – Fig.3

Configure a Setting

To set up a policy, just search for its name in the Additional Settings and click on it when you find it. A window will pop up on the right side showing Value and More Details, which are key to configuring the policy.

More Details

The More Details tab gives you a full explanation of the Friendly URL Format policy’s functions. Here, we can can see information about the Configure Friendly URL Format policy in the screenshot below.

How to Configure Friendly URL Format Policy in MS Edge Browser using M365 Admin Center - Fig.4
How to Configure Friendly URL Format Policy in MS Edge Browser using M365 Admin Center – Fig.4

Value

In the Value section, there’s a dropdown menu with options like Enable, Disable, or specific feature settings. Choose the option as per our policy need, and that policy setting will be turned on.

  • I select the plain URL without any extra information, such as the page’s title option (for more details, refer to Table 1).
  • Click Select to continue.
How to Configure Friendly URL Format Policy in MS Edge Browser using M365 Admin Center - Fig.5
How to Configure Friendly URL Format Policy in MS Edge Browser using M365 Admin Center – Fig.5

Once we click Select, we will get a confirmation that the policy is updated. In the next window, make sure the policy name and its setting are correct. Then, check the box next to the name and click Next.

  • Click Next to proceed.
How to Configure Friendly URL Format Policy in MS Edge Browser using M365 Admin Center - Fig.6
How to Configure Friendly URL Format Policy in MS Edge Browser using M365 Admin Center – Fig.6

Extensions

To add extra features to the policy, go to Extensions. There are two main types: Default Extension settings for things like installation sources, and Managed Extensions to control specific extensions’ installation, what they can do, and their website addresses. Click + Add extension if needed these; if not, skip this section.

How to Configure Friendly URL Format Policy in MS Edge Browser using M365 Admin Center - Fig.7
How to Configure Friendly URL Format Policy in MS Edge Browser using M365 Admin Center – Fig.7

Assignments

In the Assignments area, we choose which groups of people get this policy. Click Select group and pick from the available Microsoft Entra groups to decide who it applies to.

  • Here, I select Test_HTMD_Policy as a group
  • Then, click Select to continue.
How to Configure Friendly URL Format Policy in MS Edge Browser using M365 Admin Center - Fig.8
How to Configure Friendly URL Format Policy in MS Edge Browser using M365 Admin Center – Fig.8

When we pick a Microsoft Entra group, we will see a message confirming it’s been assigned. For example, the group Test_HTMD_Policy is now assigned, and it’s described as The group created for policy testing purpose.

How to Configure Friendly URL Format Policy in MS Edge Browser using M365 Admin Center - Fig.9
How to Configure Friendly URL Format Policy in MS Edge Browser using M365 Admin Center – Fig.9

Finish

In the Finish section, we can review all our policy settings to make sure they’re correct. The summary shows who the policy applies to and any rules we have created. If need to make changes, click Back. If everything looks right, click Review and Create to activate the policy.

How to Configure Friendly URL Format Policy in MS Edge Browser using M365 Admin Center - Fig.10
How to Configure Friendly URL Format Policy in MS Edge Browser using M365 Admin Center – Fig.10

Monitoring Status

After clicking Review and Create a notification will appear stating that the Policy Succesfuly Created. To make the new policy work on devices, we need to manually sync them using the Company Portal. After they sync, we will be able to see the policy on the Policies for Microsoft Edge page.

  • Settings > Microsoft Edge > Configuration Policies, and then searching for the policy you just created.
How to Configure Friendly URL Format Policy in MS Edge Browser using M365 Admin Center - Fig.11
How to Configure Friendly URL Format Policy in MS Edge Browser using M365 Admin Center – Fig.11

Device and User Check-in Status

To make sure the policy is working, check its status in the Intune Portal after synced the Company Portal. Go to Devices > Configuration, find your policy in the Policies tab, and look for a succeeded status. This means the policy has been successfully applied to the device.

How to Configure Friendly URL Format Policy in MS Edge Browser using M365 Admin Center - Fig.12
How to Configure Friendly URL Format Policy in MS Edge Browser using M365 Admin Center – Fig.12

Client Side Verification through Event Viewer

Client-side verification lets users see right away if their devices are following the policy by checking the Event Viewer. This helps reduce the workload on servers and gives quick feedback.

How to Configure Friendly URL Format Policy in MS Edge Browser using M365 Admin Center - Fig.13
How to Configure Friendly URL Format Policy in MS Edge Browser using M365 Admin Center – Fig.13

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Author

Anoop C Nair has been Microsoft MVP for 10 consecutive years from 2015 onwards. He is a Workplace Solution Architect with more than 22+ years of experience in Workplace technologies. He is a Blogger, Speaker, and Local User Group Community leader. His primary focus is on Device Management technologies like SCCM and Intune. He writes about technologies like Intune, SCCM, Windows, Cloud PC, Windows, Entra, Microsoft Security, Career, etc.

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